How to prevent T-Mobile from selling your web browsing data to advertisers

T-Mobile headquarters in Bellevue, Washington.
Photos from VDB / Shutterstock.com

T-Mobile will begin sharing your mobile app and web browsing data with advertisers on April 26, 2021. T-Mobile automatically enables it for almost everyone, but you can opt out to prevent T-Mobile from selling these. data to sellers.

This also applies to other T-Mobile-owned carriers, including Sprint and Metro by T-Mobile.

What data will T-Mobile sell to advertisers?

What The Wall Street Journal Reports, an update to T-Mobile’s privacy policy says the company will begin sharing web browsing and mobile app usage data with advertisers. By tracking your mobile app usage and web browsing, T-Mobile can place you in a group known as an “audience segment.” Here’s how T-Mobile explains it:

“When we sell audience segments, no Sell ​​information that directly identifies customers, such as name, address or email. Rather, audience segments are associated with mobile advertising IDs, which are a long set of numbers and letters. For example, this could say something like “2drdn43np2cMapen084” is a sports enthusiast. “

For example, if you browse many cooking websites on your T-Mobile cellular connection, T-Mobile can place you in an audience segment that is interested in cooking. These “may be used by T-Mobile or sold to third parties to make the advertisements more relevant to you.” In other words, you might see a lot of cooking related ads in this scenario.

In return, you get more targeted ads. A T-Mobile spokesperson told The Washington Post that many subscribers say they prefer more relevant ads, which is why T-Mobile enables this feature for almost everyone by default. T-Mobile does not enable it for child or business accounts, but all other accounts will have it enabled by default.

If you do not want T-Mobile to share your data to serve you targeted advertisements, you can prevent T-Mobile from doing so.

What Ars Technica notes, The Wall Street Journal contends that T-Mobile is being more aggressive than AT&T and Verizon in selling this data, but AT&T and Verizon still have adware that also use their data.

How to prevent T-Mobile from selling your data

You can choose not to participate on the T-Mobile website or the T-Mobile app. To do so, go to My T-Mobile and sign in with your T-Mobile account, or you can open the T-Mobile app and sign in.

Click the “My Account” button in the upper right corner of the page and click “Profile”.

Click "My account," and click "Profile."

Click on “Privacy & Notifications” on the profile page.

Click "Privacy and notifications."

Click on the “Advertising and Analysis” link.

Click "Advertising and analysis."

Click your name in the list to change your phone line settings.

If you have multiple lines, you will need to repeat this process for each one.

Click on a cell line.

Disable the slider to the right of “Use my data to make ads more relevant to me.” This will prevent T-Mobile from sharing your data with advertisers.

Tip: You can also disable “Use my data for analysis and reports”. This will prevent T-Mobile from incorporating your data into marketing reports.

Deactivate "Use my data to make ads more relevant to me."

If you have multiple lines with T-Mobile, click the “Back” button and select another line. You will have to disable the data exchange settings for each one.

How to stop Sprint or Metro from selling your data

If you have Sprint or Metro by T-Mobile, you can change the same settings on your account website. However, the interface looks a bit different.

For Sprint, sign in to Sprint account website. Go to My Account> Preferences> Manage Advertising & Analytics Preferences. Click on the line you want to change settings for and uncheck “Use my data to make ads more relevant to me.”

For Metro by T-Mobile, use the MyMetro app or access the Advertising and Analytics Data Options page. You must access this page on your Metro device. If you’re using the app, go to Account> Location & Network Settings and uncheck “Use my details to make ads more relevant to me.”

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