While Twitch is a great platform for streaming video, new streamers may have a hard time impacting it. With so many streamers to choose from, it can be hard work to convince new viewers to stay, even if they manage to find your broadcast in the first place. There’s only so much time for you to be motivated to stream to zero viewers.
If you’re creating a new Twitch channel or just want to create your existing audience, you’ll need to consider some proven methods to create your profile and increase the number of followers and subscribers. If you want to know how to get more viewers on Twitch, these ideas will help you get started.
Use social media effectively
When you start a new Twitch channel, the hardest part is streaming without a large audience (or any audience). However, if you have a reasonable presence on social media, there’s no reason you can’t take advantage of it to attract viewers to your stream from day one.
Family, friends, and even other players you’ve met online: Get them all out there and get to know your channel through a careful social media marketing strategy. Post to your Twitter, Instagram, and Facebook feeds, letting people know you’re playing in real time (and what you do or do).
Don’t forget about more unusual social advertising methods as well. For example, if you help Quora by answering questions about the games you play, you can encourage users to follow your channel organically. Don’t overdo it; have a lot of use above all else and don’t make excessive promotions as users can stay away independently.
Connect with other streamers
New streamers appear every day on Twitch, but most fail to make an impact. If they do, they probably won’t take advantage of the biggest networking opportunity of all, the rest of the low-profile broadcast.
For example, if you decide to attack Twitch, you’ll help another streamer grow their audience by lending yours (even if it’s small). This is a free and easy networking opportunity to meet and help other new streamers, who (hopefully) will pay the favor by attacking your streams with their audience.
You should also meet other streamers by joining their channel, watching their plays and chatting with them. The more streamers you know, the bigger your network will be. You may also see a crossover between your audiences, where similar users watch and subscribe to your activity board with paid or Prime Gaming subscriptions.
Invest in good transmission equipment
Pixelated streams in a dark bedroom with a crisp microphone are a surefire way to cause new Twitch readers to turn off your streams. After all, why watch an amateur when so many Twitch streamers (even with a few viewers) have professional-quality streaming equipment?
If you use the right streaming software, such as OBS or XSplit, you will need the right equipment. This will help give new viewers the impression that you are a professional streamer. We’re not talking about thousand-dollar teams here, but with budget webcams offering quality streams in HD, you don’t have to disappear.
You’ll need a PC that can handle the transmission, as well as an internet connection good enough to handle a transmission (although you can adjust the bit rate). You also need a webcam and HD quality lighting good transmission microphone or headphones, and if you’re streaming from a console, you’ll need a capture card as a Elgato HD60S.
You don’t have to spend a fortune, but if you’re seriously thinking about playing it on Twitch, to get more viewers on Twitch you’ll have to stand out with the right production quality from the start, where it’s good (but not superior) -tier) the team will help. Once you’ve increased your audience, you can also set up donations to help you build your team.
Don’t be afraid to try different things
When figuring out how to get more viewers on Twitch, the hardest part of the process is figuring out what works and what doesn’t. Live streaming on a Friday at 2pm may be perfect for you, but it may not be appropriate for your target demographic.
You’ll need to find the right strategy for real-time playback that works for you, but it’s also useful for your likely audience. Don’t be afraid to change things and try new things, whether it’s a new style of play, trying out different community-building events, such as giveaways, or changing when (and how often) you broadcast.
You won’t know what works and what doesn’t right away. By giving yourself the opportunity to change course at the beginning, you can find a way to build a channel that truly fits your interests, values, and (most importantly) speaks to your voice.
After all, you’re broadcasting to your audience, but also to yourself. You may be busy broadcasting every day, but if you don’t have an audience yet, you run the risk of getting burned if you don’t enjoy what you’re doing. If things don’t work out for you, change direction and look for a strategy that works for you.
Use YouTube to build growth
If Twitch is difficult, creating a YouTube channel is certainly more difficult, but there’s a good reason why it may make sense to build a YouTube channel next to a Twitch channel. You’re creating content for live audiences, but Twitch isn’t a great platform for video playback, so don’t reuse that content and create matching YouTube videos.
The more videos you post, the more likely your YouTube channel is to be noticed by a new group of viewers. If they like your content, they may be encouraged to catch you live on Twitch.
This can help you build your brand, attract new viewers and subscribers, and create a new source of revenue (once you’ve reached the minimum 4000 hours of YouTube revenue). It can also provide you with another creative outlet, which will allow you to broadcast live and editing videos to give new life to content on a different platform.
Create your own brand with originality and consistency
When you’re trying to grow as a new Twitch streamer, your brand is important. Whether it’s just your name, your logo, or your playback style, they are identifying elements that viewers will associate you with. If you don’t have an original brand, you’re unlikely to succeed on Twitch.
The best way to do this is to simply be yourself. Don’t try to copy other streamers (especially big-name streamers) because you’re unlikely to succeed. By creating your own broadcast style, you will be more comfortable and more likely to attract a higher number of viewers and subscribers.
One of the least valued and often forgotten parts of a Twitch channel brand is consistency. If you make a random broadcast, often with little notice, dedicated viewers and fans are unlikely to show up. It needs to be played in real time on a uniform schedule, making it clear to viewers when and how often it will be played.
This is not to say that it cannot be changed when played in real time, but the larger its audience, the more consistency it becomes. If you create your own Twitch channel with this mindset from the start, it will be another thing to follow this strategy once you have an audience that is willing to watch your plays every time you are live.
Building a successful channel on Twitch
Success doesn’t show up overnight, so if you’re trying to figure out how to get more viewers on Twitch, don’t expect these strategies to work right away. Some social media posts and a new streaming webcam can help you in the short term, but you’ll need to be consistent to really grow, with regular streams and interaction with your audience.
If you don’t find success on Twitch, don’t be afraid to try major Twitch alternatives like YouTube or Facebook Gaming. Whether you’re playing on Twitch or Facebook, don’t forget to create your community on a platform like Discord, where you can interact with your followers and promote your channel for free.